Approach

If you aren’t helping your friends, then what the hell are you even doing with your one and only precious life? This little retail site was written for talented project manager, MBA-holder and all around bad bitch, Mimi Allen. I’m a secret sucker for some good ol’ fashioned product copy and this project let me brush the shoulders off my skills from my former catalog copywriting days. Gender neutral cuteness for tiny humans? Sign me all the way up.